Modern Mediocore Chocolate at Inflated Prices

I recently was made aware of a chocolate maker called Noka They have a very minimalist, sleek, and modern appeal to them. Their packaging is exactly what would appeal to the urban, minimalist.



I came across an article which does an in-depth review of Noka chocolate. Noka is sold at premium stores such as Dean & Deluca and Neiman Marcus. This chocolate, on average, goes for $300/lb. Yes, there really are 3 digits to the left of the decimal point. In France you can expect to see chocolates for $100/lb but $300?! Damn, that had better be some really good chocolate to warrant that kind of price tag.

It turns out that Noka is a chocolate which has basically been re-branded (from a company called Bonnat). Noka is a company which repackages chocolate made by another company and they charge a 1300% markup. O.o While the chocolate is decent, it is no where worth that much money (particularly since you can buy the chocolate directly from Bonnat). Noka is the most expensive chocolate that you can buy but I'd rather save my money and buy chocolate from Vosges or Amedei instead. At least those companies are actual chocolatiers and make their own truffles, etc. instead of simply taking the chocolate and melting them down into another mold.

Noka is very cool to look at but I'll take a bar of some other chocolate (by a chocolatier who actually makes their confections) any day.