If you are a red sox fan then you might want to start buying some furniture. There is a store which promises that any purchase made between March 7 and April 16 will be free if the red sox wins the world series. It's a great marketing blitz and they will actually follow through should the sox win the world series. I have no idea if the furniture is stuff that I'd consider buying (e.g. is it my style?) but if I was in the area, I'd definitely stop by and take a peek.
Here's the full story: http://www.boston.com/sports/baseball/redsox/articles/2007/04/06/jordans_is_betting_sox_wont_win_series/
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